Behind the scenes at Dubai's top clubs and bars with Pulse Middle East

Sponsored: Whatever the project, you know you're in safe hands

Behind the scenes at Dubai's top clubs and bars with Pulse Middle East

Audiovisual – the two elements that make every club and bar in the city tick. It's all about creating an atmosphere – and a night to remember.

From mellow jazz hideaways to super clubs hosting thousands until the early hours of the morning, the backbone of any venue is the audio-visual systems.

And behind Dubai's most successful nightlife hotspots there's one name – Pulse Middle East.

Operating from the city for the past decade, the company brings together skilled audio-visual and lighting designers who bring years of expertise and experience to a wide range of venues.

They are creatives at heart who take pride in what they do. When you partner with Pulse Middle East, they promise to take your dream, make it their own and bring it to life in the most iconic way.

Headed by audio engineer and managing director Joe Chidiac, the company has worked with top venues across Dubai including Asia Asia, Wavehouse and even Emirates Golf Club.

Pulse Middle East designed, supplied and installed all of the audio-visual equipment at BASE Dubai – finishing one of the most renowned nightclubs in the region, from signing to delivery, in just 26 days.

That project included suspending three tonnes of LED lighting from a chandelier in the middle of the self-standing structure, with special adjustments made to take account of the city's summer heat.

After installing effects, lighting and LED screens, Joe says it was "worth every minute" when watching the reaction of clubbers when the venue opened.

And that's not all, because Pulse Middle East also specializes in everything from Media façades and video walls to kinetic motor and mechanical control systems.

The job isn't over once the project is completed, either, because the company offers the best post-sales support system in the region long after the installation is complete. Pulse Middle East is there 24/7, 365 – whenever you need them.

So whatever the project, you know you're in safe hands with Pulse Middle East.”

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