Every so often a product range hits our shore that’s just so achingly cool. It happened a few years ago when Benefit (loved by Madonna and Kylie alike) landed in Faces in all its powder puff glory and now its happening with the new Whish shaving range, now available at quirkier than thou boutique, 50?C.
Aside from the funky packaging, it’s a firm winner for anyone with an irritable facade. Its glycerin-based shaving creams are packed with beneficial essential oils, the body brushes are handcrafted and the aftershave formulas leave legs smoother than a baby’s bottom. All in all we’re mightily impressed, especially on hearing the background to the range: Founder Jesse Werner suffered from sensitive skin, which meant ingrown hairs, razor burns and cuts galore. After playing with countless products and razors, Jesse found the solution: a European cream that he used with a shave brush. Jesse’s wife happened to stumble across the shaving duo and experienced, in her opinion, the best shave of her life.
Always the attentive husband, Jesse set about making a shaving cream and brush like his for women. Cue Sam, a skilled engineer with experience in product development. Add to that an organic chemist who now works in-house at Whish and job done. Her Whish was his command (pardon the pun).
Whish range starts at Dhs150, 50?C (04 420 0414), Souk Al Bahar or www.whishbody.com.