Inside exclusive new Dubai lifestyle centre Fitness101

It only lets 60 people in at once and overlooks lush greenery

Body & mind
Body & mind
Body & mind
Body & mind
Body & mind

A new lifestyle centre has launched in Dubai, and it might just be the most exclusive one yet.

Fitness 101 lets only 60 people inside at once to maintain an atmosphere of tranquility.

It has floor-to-ceiling glass windows and overlooks lush outdoor greenery where gazelles are said to roam.

The centrepiece of the facility is a 360-degree Styku scanner, which can deliver up to 1,400 body measurements.

It helps trainers to identify the most suitable fitness plans for each individual.

Apart from all that lush greenery, the centre boasts a swimming pool and an outdoor training area as well as a virtual reality cycling studio.

Fitness 101 is being launched by developers IGO, a company more widely known for developing luxury residences like the US$136 million 101 Tower in JLT.

The firm's chief executive Dr Anas A Kozbari said: “The city is full of gyms. There might be more gas stations than gyms in Dubai.

“So we wanted to do something different. I train at a gym that is four times my gym, but this isn’t the lifestyle I want to portray.

“We invest in highly qualified people who use science and education to enhance people’s lives. We don’t rely on machines.”

In addition to the fitness facilities, the in-house healthy eatery Café O offers a range of shakes including pistachio, chocolate and berries.

Three more locations will be opened in the next year, including Jumeirah Lake Towers, Jumeirah and a soon-to-be-disclosed area next to Dubailand.

Fitness 101 will also open a branch in the US as part of its US$1.2 billion real estate project The Gate.
6am-10pm Sun-Thu. 8am-8pm Fri. Membership packages from Dhs4,750 per 14 months. The Polo Residence, Meydan, (050 988 9101).

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