Dubai has set yet another world-record breaking construction, but this one wasn’t made using your typical bricks this time round, and it has an important message to say.
Dubai’s Roads and Transport Authority (RTA) has achieved a Guinness World Record by compiling the biggest awareness message using LEGO blocks to highlight the risks of using mobile phones while driving.
More than 20,000 bricks were used to write the awareness message in both Arabic and English, and around 140,000 were used to make the plaque at the site of the event in Dubai Festival City.
— RTA (@RTA_Dubai) October 12, 2018
The important message was aimed at all the motorists about being safe while driving, stating: “Your life is worth more than a phone call”.
The event took place in Dubai Festival City, and saw CEO of RTA’s Traffic and Roads Agency Eng. Maitha bin Adai participate with students and shoppers in placing LEGO on the plaque.
“The underlying objective of this achievement is to send a loud and clear awareness message to motorists cautioning them against the risks of using of using phones while driving,” said Eng. Maitha.
“Traffic studies indicate that the probability of traffic accidents where motorists are using mobile phones while driving is four times higher than those not using it.”
The message comes along with RTA reducing the fatality rate of traffic accidents by as much as 82 percent from 2008 to 2015. The rate dropped by 22 percent during 2015 and 2017.
Overall, the traffic fatality rate dipped from 21.7 cases per 100,000 of the population in 2007 to 2.5 cases per 100,000 of the population in 2017.
The event also had a driving simulator so visitors could test out their skills, and even had a large plaque for kids to sign to promise to alert their parents if they use their phone while driving.