This is why the Burj Khalifa is lit up in pink

It's all to raise awareness about breast cancer

If you've looked up at the Burj Khalifa and wondered why it's illuminated in pink, this is the reason.

The tallest building in the world is changing colour every Friday and Saturday throughout October to honour Breast Cancer Awareness month.
Every weekend, the Burj Khalifa will feature the official colour and symbol of breast cancer awareness – The Pink Ribbon – as a mark of support to the cause.

A short 60-second video on breast cancer awareness will also be played, twice daily, at 8.14pm and 9.14pm.

Additionally, The Dubai Fountain too will run pink circles for 60 seconds during the duration of the show.

Breast Cancer Awareness Month encourages women to get regular checks, as early detection has shown to increase treatment success rates.
This isn't the first time that the iconic building has been lit up in honour of good causes.

At the end of last month, tourists and residents alike were left surprised after the top of the Burj Khalifa went completely dark.

But it was done as a symbolic gesture in support of the UN's HeForShe gender equality campaign, on the directives of Her Highness Sheikha Fatima bint Mubarak.

The contrast was a visual metaphor for what would happen if women and their contributions were excluded from society.

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