If you know one thing about a woman’s beauty regimen, let it be that eyebrow grooming is a serious business. The lack of is, in fact, considered a crime in our world.
Beauty giant, Benefit Cosmetics, has always catered to this brow-loving audience, however, for the month of May, they’re going an extra mile. Starting May 1, this San Francisco-based beauty brand has pledged to donate 100 percent of profits from its brow waxing services, done across the UAE, to The Dubai Foundation for Women and Children.
This Bold is Beautiful project is determined to empower women and girls across all areas of education, mentorship, wellness and financial self-sufficiency. This philanthropist effort also hopes to raise Dhs300,000 towards DFWAC, who work with local women and children that face domestic abuse, violence, or are part of human trafficking in the UAE.
Co-founder Annie Ford Danielson said about this initiative, “We've been making women smile and feel good for nearly 40 years. It's time we go beyond our beauty counters and give back to women and girls everywhere. It is part of our duty as women to support other women and help them feel empowered, confident, bold, and beautiful”.
This global campaign has already raised over $2.9 million (Dhs106 million) for 11 charities across US, UK, France, and Australia. The UAE project is part of the next wave, along with Spain, Ireland, Canada, and Singapore, all set to launch Bold is Beautiful this year.
To make your contribution, head over to any Benefit Brow Bar in Sephora stores across the UAE, and have your brows groomed in the name of charity. Prices start at Dhs55 for eyebrow tinting and Dhs75 for eyebrow waxing.