Pop-up 47: Inside Alserkal Avenue’s newest shopping experience

Fancy supporting homegrown brands and artisans? There’s an event for that…

Pop-up 47: Inside Alserkal Avenue’s newest shopping experience
Pop-up 47: Inside Alserkal Avenue’s newest shopping experience Image #2

1 So what exactly is Pop-up 47?
The clue’s in the name, folks. From now until Thursday December 31, a pop-up shopping experience is taking over Alserkal Avenue’s Warehouse 47, and will feature a rotating line-up of emerging local brands. To the uninitiated, Alserkal Avenue is one of the city’s most exciting art hubs, championing local creators, whether musicians, sculptors, painters, filmmakers or any other.

2 Who’s going to be there?
Pay attention – the line-up is going to rotate, so it depends when you head down. That said, there are a few we know will be making an appearance. They include La Plage, a Bohemian jewellery and accessories brand you may previously have spotted in Galeries Lafayette, quirky, colourful home linen label Origins Collective, and interiors accessories brand Hygge Mansion. We’re also looking forward to shopping the likes of Jumeirah Road (the brand, not the place) which will be selling jewellery, upcycled accessories and organic clothing, plus raw Yemeni honey experts Blossom Honey, who will be showing off the physical and emotional health benefits of their products.

3 What else is going on nearby?
There’s never a quiet day on the Alserkal calendar, so expect to find a whole lot to fill an itinerary here. Every Tuesday during October, art studio thejamjar will be hosting musical canvas classes for kids (aged four to nine, Dhs109 per class, classes held 3pm-4pm), designed to help develop cognitive, sensory and motor skills. Meanwhile, The Fridge has a series of concerts running throughout the month, with Shébaniand Aleksandra Krstic on Monday October 8, ABRI and AJ & The Gang on Monday October 15, and A.K. Radaydeh supported by Chris Jenkins & Joseph Williams on Monday October 22. Tickets for each show are Dhs50 on the door.

4 What about art exhibitions? Any I should check out?
There are dozens of exhibitons running right now, as ever. Some top picks from now until mid-November include I Can Bite the Hand that Feeds Me, and Gently Caress it Too by André Butzer at Carbon 12 (daily 6pm-9pm, until October 31), Full Special by Lantian Xie at Grey Noise (daily 11am-7pm, until November 1), 1, 2, 3 by Nima Nabavi at The Third Line (daily 10am-7pm, until November 3), and the debut solo exhibition of Dubai-based Shaikha Al Mazrou, at Lawrie Shabibi (daily 6pm-9pm until November 1), titled Expansion/Extension, which features a series of steel installations that contemplate the meaning of sculpture.
Until December 31. Al Quoz, alserkalavenue.ae.

Eats near Alserkal

Boston Lane

A trendy, Aussie café serving organic vegan lattes (stay with us), giant breakfast rolls and Chips Oman toasties, among others.
Open 8am-7pm. The Courtyard (058 517 2131).

Wild & The Moon

Head here for some top (though not exclusively) vegan eats and “clean” dishes, all packed with heaps of superfoods and flavour.
Open Sun-Thu 8am-8pm, Fri-Sat 8am-10pm. Alserkal Avenue (04 343 3392),

Shop local

Love supporting local artisans and discovering new brands? ARTE, The Makers Market is another great place to scope out. Held at locations across the city most weekends, expect some seriously one-off buys.

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