Shoe and art fest Sole DXB returning to Dubai

PUMA, adidas, basketball tournaments and shoe swap in d3

Shoe and art fest Sole DXB returning to Dubai

Dig out your high tops, dust off your sneaks and get ready to jump into Sole DXB – because the music and fashion festival is returning in December.

This year celebrates the next generation of South African designers and artists, as well as welcoming talent from around the world to d3.
The three-night, two-day fair focuses on four main trends: fashion, art, basketball and hip-hop, and will run from Thursday, December 6 to Saturday, December 8.

Since launching in 2010, Sole DXB has brought emerging youth cultures from around the world to Dubai – previous events have introduced independent brands from New York, London and Tokyo and welcomed more than 22,000 people.

Tickets are on sale go on sale this week (from Wednesday October 24) for the event and you can expect the latest designs from adidas, including products from Yung Series, Never Made and Kanye West’s Yeezy. PUMA will launch popstar Selena Gomez’s Strong Girl collection, while luxury brands will include Dior and Farfetch.

Supporting the flourishing creative scene, Sole DXB will welcome Leaf Apparel and Unknown Union from South Africa, Nor Black Nor White from India, and homegrown UAE talents including Precious Trust and Amongst Few.

Raj Malhotra, co-founder of Sole DXB, said, “We made multiple trips to Cape Town and Johannesburg, connecting with designers, artists, musicians, creators in each city, learning their stories and digging into their culture.

“We feel that South Africa is a good representation of what street culture looks like when it’s still organic, in cities with rich and complicated histories.

“South Africa's recent past has given voice to a new generation of creators who are forming ideas shaped by race, culture and identity.”

He added, “With every community we've explored, Sole has looked to build a direct bridge between our city and theirs. This exchange of ideas will be showcased through our talks, live music programme, screenings and presenting brands at this year’s event.”

In addition, there will be the launch of the Reebok Classic collection by Pyer Moss, and an all-new vehicle by Cadillac will be revealed for the first time in the Middle East, at the event.

Organisers have also collaborated with ten brands and creators, including Hassan Hajjaj, Precious Trust and The Basement, to produce an exclusive run of Sole DXB merchandise that is only available at the event.

There will also be a basketball tournament and Sneaker Swap, where you can buy, sell and trade footwear with leading collectors in the region.
Tickets are available to buy through Virgin Megastore Tickets Dubai Calendar App, and
Dhs295 (weekend pass), Dhs195 (day pass). Dec 6 6pm-10pm; Dec 7-8 noon-10pm. Sole DXB, d3 (Dubai Design District), Ras Al Khor Road, (04 433 3000).

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