Sheikh Mohammed wowed as stuntmen help announce brand-new DXB

Royals unveil vision to increase passenger joy at world’s busiest airport

Sheikh Mohammed wowed as stuntmen help announce brand-new DXB
Sheikh Mohammed wowed as stuntmen help announce brand-new DXB Image #2

If you’re expecting visitors soon, their city adventure is about to kick-start before they’ve even collected their bags.

That’s because Dubai Airports, alongside the emirate's royal family, has rolled out a series of exciting new initiatives across DXB in a bid to engage further with passengers.

From even more restaurants and bars, to improved smart gates and family attractions, to live music and art, to a state-of-the-art mobile app and selfie spots, the innovative plans were announced during a glittering ceremony this evening.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports, joined industry heads as the new vision was unveiled in d3, where every attendee was given a special edition of Time Out DXB magazine – Time Out's dedicated Dubai International Airport edition available free across every terminal.

Daredevils even performed an audacious parachuting stunt to kick off the new chapter.

HH Sheikh Ahmed said: “In Dubai, we continuously strive to be at the forefront of the industry globally and to lead the way with unwavering ambition, innovation and timely investment.

“Aviation, tourism and travel have been fundamental in Dubai’s growth story and we believe this investment will yield further dividends by encouraging repeat traffic and enticing connecting passengers to visit Dubai.

“We recently welcomed our billionth customer at DXB, which was a remarkable milestone.

“Today we are making a clear statement that will ensure DXB continues to be one of the world’s most innovative and forward-thinking airports for years to come.”

Paul Griffiths, CEO of Dubai Airports, added: “The new brand represents the ways in which we connect the world, not only by physically facilitating access to over 220 destinations around the world, but by transporting our customers through their experience of different cultures, food, music and art. This is what DXB, Dubai and the UAE are all about - and what our new brand will represent moving forward.”

Dubai Airports, the team behind running the busiest international airport on the planet, has stepped up its focus to connect with every single passenger.

Having welcomed almost 90 million travellers in 2018 and also reaching one billion passengers in total, DXB will bring the spirit of Dubai the world.

From a brand-new family zone, which includes the Hard Rock Cafe, Nutella Café, Candylicious and BOUNCE trampoline park, to the MyDubai Experience which showcases the city to passengers in transit, 2018 was a busy year.

And, as we’re just six weeks into 2019, you can expect another exceptional journey for the year ahead for the city within a city.

We’ll see you on the bouncing basketball court, slam dunking as we go.

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