Charting the rise of Facebook from a dorm-room project to one of the world’s best-known brands, The Social Network, starring Jesse Eisenberg, Andrew Garfield and Justin Timberlake, is creating waves around the world. It has already been released in the US, where affronted techies view it as an attack on new technologies and the people behind them. Nevertheless, critics are so far thrilled, and audiences seem to be, too – the movie took the number-one slot at the US box office in its opening weekend, taking around US$23 million.
Director David Fincher has hit on something with this movie – and he knows it. His scintillating, Harvard-set study of the genesis of Facebook plays like a dot com version of The Great Gatsby, with runaway train-paced dialogue redolent of a ’40s screwball comedy. It’s a very different film from that which we’ve come to expect from the man behind Fight Club, The Curious Case of Benjamin Button and Zodiac, though
it still centres on a character – nebbish, super-rich Facebook co-founder Mark Zuckerberg – who, despite his best efforts, is unable to find happiness through building human connections.
Time Out met the 48-year-old director in Paris, where he was in a playful mood while on a break from shooting The Girl With a Dragon Tattoo further north in Sweden.
Why choose to make a film about Mark Zuckerberg?
He’s fascinating, he’s driven, he’s smart and he’s incredibly intolerant. Nobody came to me and said, ‘Ya like Mark Zuckerberg?’ They said, ‘We have a really great script, would you like to read it?’ But this is Zuckerberg as written by Aaron Sorkin, because I must stress that I have not met him, I have just observed him from afar.
Do you identify with him?
I identify myself with almost every character in the movie. Yet, as a director, I don’t feel you have to identify with your characters as a requirement to make a movie.
Do you think it matters that Zuckerberg is not an easy character to take a shine to?
Look, I’m not an obsequious studio development assistant: a lot of times, people like characters who need to be loved or liked. I like those characters. I like Jake LaMotta. I like Travis Bickle. I even like Rupert Pupkin. I like characters who don’t change, who don’t learn from their mistakes. Charles Foster Kane was a spoiled-rotten eight-year-old with a sled, he became a spoiled-rotten 76-year-old who may or may not have figured it all out in his last moments on earth. But he doesn’t change. If I’m trying to separate you from your wallet, then I have to worry about whether you’re going to like what you see. But I’m not. I like people who think, ‘F*** it!’
Did you try to make contact with Mark Zuckerberg?
By the time I got involved, producer Scott Rudin had had the last official discussions with Facebook and they had parted ways. They had a list of a dozen ‘requirements’ for their participation, and the first two were: it can’t take place at Harvard, and you can’t call it Facebook. So, Rudin, who’s not a dumb guy, just said discussions didn’t need to go any further: we’re going to make a movie about the litigation, as the depositions are all part of the public record and we can glean from them the drama we need to make our film.
Were representatives of Facebook invited to see the finished film?
There was a contingent from Facebook Legal and Facebook Corporate Communications who saw the movie, but I don’t know the specifics of that as I wasn’t at the screening.
What did they think of it?
Again, I wasn’t there, but it was relayed to me by the person whose job it was to deliver the movie print to the screening room that they were… appropriately appalled.
The dialogue at the beginning of the film moves extremely quickly.
The first scene in a movie should teach the audience how to watch it. I’ve got a contract for two hours and 19 minutes. I have final cut at two hours and 19 minutes. As long as I can make it in that time, I can do whatever I want. I held this 166-page script in my hand, I got the first nine pages, handed them to Aaron Sorkin, took a stopwatch out and said, ‘talk’. He does it, it’s funny, and that’s going to pin people back. And you know what? It’s not going to start in black as was written. They’re going to start talking over the Columbia Pictures logo! If I could’ve put the opening lines of dialogue over a trailer, I would’ve done that. It’s shut-up-time: pay attention, or you’re going to miss a lot.
One thing you said already about The Social Network is that you fear people might see it as slight.
It’s glib, for sure, but we’re talking about a lot of big notions. But yeah, when I saw the first cut of it, I thought it was a little slight. For me, it was an interesting bitter pill, and you needed so many spoonfuls of sugar to help you swallow it. But I didn’t want the sugar to get in the way of the ultimate sadness at the end of it. With Benjamin Button, the biggest concern was that it was going to be maudlin. I feel this is the right version of this movie. But I do like to worry. I was worried that Seven and Fight Club weren’t violent enough, so there…
The film has been attracting nods to great works of film, literature and cinema, such as Macbeth, The Great Gatsby and Citizen Kane. Were you even considering any of the references with which you’ve been praised?
Somebody asked me what my intent was with this movie, and I said – very facetiously – that I wanted to make the Citizen Kane of John Hughes movies. We’re talking about a coming-of-age movie that is also a reflection on the past four years of a 26-year-old’s life. That’s the ludicrousness of the information age. Something I think of is that a day in the life of a blue whale is different from the day in the life of a fruit fly.
This is your most talky film. As a director known for your distinctive visual sense, did you have as much fun sculpting words and performances?
There are two things I’m responsible for. One is whether or not I’m presenting believable behaviour, which is totally subjective. The other thing I have is camera position: from where am I going to see this person? People think of directing as The Big Circus: yes, 90 per cent of directing is getting the money and getting the right equipment there and the right people and departments to create the right feeling out of the right context. In film, we sculpt time, we sculpt behaviour and we sculpt light. Audiences only get to see what we show them and, in that moment, I control everything they hear and see. I’m hoping these elements will translate into feeling. It was Louis B Mayer who said, ‘The genius of the movie business is that the only thing the purchaser gets is a memory.’ That’s what directing is.
The Social Network is in UAE cinemas now.
In just over six years, Facebook has gone from being a college dorm-room operation to one of the most recognisable brands of the 21st century. We take a look at the rise and rise of a social network.
Facebook is founded by Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin.
The number of active users hits 5.5 million.
The network manages to successfully launch Facebook Mobile.
Three years after its inception, there are now 50 million users.
Facebook Chat is launched, rivalling Google Chat and MSN Messenger, and the site now operates in more than 25 languages.
Sheikh Mohammed Bin Rashid Al Maktoum, Ruler of Dubai, joins Facebook.
The number of active users worldwide reaches 500 million in 70 languages. Around 10 per cent of the world’s population is now on Facebook.