Scientists have managed to deep freeze the kernels using liquid nitrogen, causing a ‘sensory explosion’ in the process.
The steaming popcorn gives off clouds of vapour when chewed and comes in two delicious flavours - salted and caramel.
The cinema reassures us it’s 100% safe to eat and is made by trained professionals from ‘food-grade liquid nitrogen’.
The twist is added to the confection right before it is served as a 'nitro shot', flash freezing the popcorn in a matter of seconds and intensifying the flavour.
You can grab some of the frozen popcorn at Novo Cinemas Dubai Festival City Mall for Dhs7.50.
It's not the only unique cinema experience revealed today, with The Backyard releasing its outdoor movie line-up.
The latest bunch of screenings kick off on Tuesday March 6 with a throwback to nineties London with the romcom classic Notting Hill.
Tuesday March 13 is time for Crazy Stupid Love (the film that is), before we don our suits and chunky specs for Kingsman The Golden Circle on March 20.
For the finale it’s tissues at the ready for Titanic on Tuesday March 27, but don’t worry Jack, we’ll never let go.
For Dhs75 you’ll get your ticket, a hot dog, unlimited soft drinks and popcorn.
The line-up has something for everyone, whether you’re after a good cry or some edge-of-the-seat action, and The Backyard itself isn’t too shabby.