Historic Wales. The land of Merlin, dragons and druids, where rugby is in the blood, Tom Jones plays from every speaker and Eryri towers over the skyline.
But there’s far more to this proud, ancient nation than its castles, landscape and legends. Welsh food and drink offerings are some of the finest in the world.
Beyond its heritage lies an increasingly innovative landscape that’s bustling with unique products, flavours and exciting new developments.
Internationally-renowned chefs seek out Welsh products to serve in their restaurants across the world.
And food and drink producers have been shrewd in their business and innovation with quality ingredients, many of which are now available in the Middle East.
As the shelves of Choithrams are stacked with produce from the land of the dragon, now’s the time to put your tastebuds to the test.
That’s because a promotion of Welsh food and drink produce is being rolled out across nine Choithrams stores in Dubai from 12th May, with savings of up to 25 percent off up for grabs.
The nine stores involved are:
- Choithrams Green Community
- Choithrams Manhattan Tower JVC
- Choithrams Safa Park
- Choithrams Shorooq
- Choithrams Umm Suqeim
- Choithrams DEC Marina
- Choithrams Greens
- Choithrams Bay Square
- Choithrams Trident Grand Mall
And, without further ado, here are the products you can get your hands on:
Calon Wen
This group of 25 family-run farms across Wales specialise in sustainable, organic produce. The cows here graze on fresh, clover-rich, untreated pastures, resulting in exceptional, sustainably produced organic milk, cheese and butter.
For more information, visit: calonwen-cymru.com.
Cradoc’s Savoury Biscuits
Founded in 2008, Cradoc’s bake crackers to the highest standards in the foothills of the Bannau Brycheiniog National Park . Presented in beautiful packaging, they are suitable for vegetarians and pair well with fine artisan cheeses.
For more information, visit: cradocssavourybiscuits.co.uk.
Daioni
Meaning “goodness” in Welsh, Daioni is a family-owned producer of premium organic products set in the heart of the Welsh countryside. Their organic milk products are a particular highlight, with a range of flavours available – such as chocolate, banana and strawberry.
For more information, visit: daioni.co.uk.
Halen Môn
Salt is quintessential to so many dishes and, yet, it’s easy to overlook where you get it from. That’s until you taste the good stuff – and the Anglesey Sea Salt range from Halen Môn is seriously good. If Barack Obama loves it, why not you?
For more information, visit: halenmon.com.
Hilltop Honey
Initially set up as a sole trader in mid-Wales in 2011, Hilltop Honey has grown rapidly over the past decade. The company produces a vast range of award-winning honey products and maple syrup.
For more information, visit: lovehilltop.com.
Pilgrim’s UK – Welsh Lamb
When you think of Welsh food, lamb is one of the first things that comes to mind. Rightly so, too, because lamb produce from the land of the dragon is right at the top of the tree. Working with around 450 of the UK’s leading independent lamb producers, Pilgrim’s is one of the top brands to get your fix.
For more information, visit: pilgrimsuk.com.
Rachel’s Organic
Rachel’s Organic products are available worldwide. Using local Welsh organic milk and the best ingredients nature has to offer, their yoghurts and desserts just seem to hit the spot.
For more information, visit: rachelsorganic.co.uk.
Radnor Preserves
For luxury marmalade that would blow even Paddington Bear’s socks off, look no further than Radnor Preserves. It’s not just marmalade, either. This brand is perfect for your jam fix, chutney needs and more.
For more information, visit: radnorpreserves.com.
Rhug Estate Organic Farm
The Rhug Estate Organic Farm is your home for all things meat. Bred to the highest organic standards, you can pick up exquisite cuts of beef and chicken with a choice of seasoning options to boot.
For more information, visit: rhug.co.uk.
Stillers
Nowadays, alcohol-free drinks are quite normal – but that hasn’t always been the case. Stillers is one of the world’s first alcohol-free distilleries and the botanical drinks are hand-crafted by traditional copper pot distillations.
For more information, visit: stillersdrinks.com.
Tan y Castell
20 years on from its foundations as a family farm in Pembrokeshire’s Preseli Hills, Tan Y Castell is now a globally-recognised bakery with a wide array of delights for the palate to enjoy.
For more information, visit: welshcakes.com.
Tŷ Nant
Sourced from the foothills of the Cambrian Mountains, this bottled water is one of the world’s most popular due to its purity. With land maintained to the highest standards, every element of the production line is completely natural and respectful to the surrounding environment.
For more information, visit: tynant.com.
And for more information on Welsh food and drink, visit: businesswales.gov.wales/foodanddrink.
