Radisson RED to make Middle East debut this February

The new brand will launch in Dubai’s first-ever smart city project

Radisson RED to make Middle East debut this February

Dubai is no stranger to Radisson Hotel Group’s Blu hotels, but now it aims to ‘paint the town red’ with the launch of its new brand.

Launching in Dubai’s first-ever smart city project built with the latest AI technology, Radisson RED Dubai Silicon Oasis is set to open its doors this February.

The new brand aims to bring forward-thinking tech to its hotel, including high-speed WIFI, digiwalls, I-Work stations and TV streaming devices.

Radisson RED itself features 104 modern rooms, eight suites and 59 apartments "made with millennial travellers in mind, and puts fashion, music and art at the forefront".

The new property also features three restaurants and outlets, including 24-hour social spaces to dine and grab-and-go concepts, and 13 multifunctional venues.

“We love our location in Dubai’s first smart city and we look forward to Dubai Digital Park growing around us into the epicentre of the UAE’s advancing technology,” said Radisson Red Dubai Silicon Oasis curator Stuart Birkwood.

“Red brings innovation, fun and a fresh approach to the city’s social scene – with artwork created by local talents and integrated technology such as our digital social streaming content wall. Roll on opening day, when we paint Dubai Red.”

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