With its ultra-modern, sleek look and an obvious appeal to the budget-conscious traveller, Rove Downtown Dubai looks set to be a serious contender in the hospitality market when it opens to guests this week.
Emaar’s mid-scale brand is already set to open two additional Rove hotels this year, with Port Saeed and Oud Metha earmarked as locations.
But the roll-out won’t end there, as the company hopes to have a further seven Rove establishments up and running by the time Expo 2020 comes around. The launch comes as the city’s hospitality industry is starting to see a shift towards more affordable and mid-range accommodation.
What Emaar hopes will make Rove hotels stand out is the focus on art and design, as highlighted by the array of works that will be on show at its Downtown property. As soon as you walk in, you will be welcomed by a collection of portraits of Sheikhs, created in a street art, stencil style by Stephen Chambers. “The portrait designs evolved in many steps as it was a challenge to merge material and design to get the right balance that would keep the unique facial features of the Sheikhs recognisable,” says Chambers.
Emaar says it hopes to appeal to the “modern traveller who explores without borders”, and thanks to the self-check-in option and 2pm check-outs, staying at Rove should be hassle-free.
Each room comes equipped with a smart media hub, complete with 48-inch interactive TV, and the Rove app will help guests to easily make the most of their trip.
As for food options, The Daily Downtown Dubai is billed as an “all-day neighbourhood hangout” where you can grab a latte and a bite to eat before heading out for the night.
From Dhs300 per night. To book, visit www.rovehotels.com.
Four more hotels opening soon...
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