Dubai's beachfront destination, La Mer
, has been steadily growing in size since it opened in 2017.
Not only does it boast views of the Arabian Gulf and the city skyline, but it also has an enviable selection of restaurants
and even a waterpark
Now there's going to be another jewel in its crown with Rove Hotels
revealing plans to open a 366-room property in the area by mid-2020 – and construction has started.
Guests are promised "a great place to unwind" that will offer top-value rooms and gorgeous interior design.
We’ve got some of the first mock-ups and as you’ll see, it’s looking absolutely stunning.
All of the rooms will have comfortable mattresses, 48-inch televisions with smart media hubs and free high-speed wi-fi.
Nestled in the hotel will be a 24-hour boutique convenience store and round-the-clock gym, while outside there will be a swimming pool and sundecks.
The hotel's rooms will feature creative artworks by local and international artists.
It will also be home to The Daily
, an all-day restaurant that serves international dishes, as well as a lobby lounge, outdoor terrace and a beachside food and beverage station.
Rooms at the hotel's Downtown branch are approximately Dhs260 per night, so it's great value.
Of course, like all Rove Hotel branches, guests will be given a late check-out time of 2pm as standard.
The company's Paul Bridger said: “La Mer
is one of Dubai’s popular attractions, fast-evolving as the place to be for leisure and relaxation.
“Taking inspiration from its waterfront location, La Mer
has a welcoming ambience where people celebrate life.
“Rove La Mer draws on its distinctive location and offers visitors a great place to unwind.
“The picturesque setting of La Mer
and its youthful vibe will make it a preferred hotel, delivering value across all touchpoints, for tourists and UAE residents.”
The La Mer
property will join five others owned by Rove across Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina.
Several more are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia.
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