launches eco-friendly category

Parents can buy a range of plastic-free, organic essentials launches eco-friendly category

Online retailer has rolled out its newest green initiative Better Planet, where parents will find a first-to-market range of eco-friendly products.

The e-commerce shopping destination is all about offerings that help make mums’ lives easier, categorised into an easy-to-browse platform.

"As an indispensable online extension of a mother’s life, it seemed only natural that we should also be your ‘go-to’ destination for all things eco-friendly. Mumzworld is a brand built with social impacts at its core, and with a philosophy that when you empower a mother to make informed choices, you empower her to raise great kids, which ultimately leads to changing the region, one mum at a time,” said Mona Ataya, founder and CEO of

“We’re helping our mums make informed decisions when it comes to their product choices, with the widest range of products in the region at everyday low prices, comprehensive factual information and product offerings that are unique to the region,” she added.

The Better planet range comprises plastic-free, organic and eco-friendly products. Mums will find school and feeding products, clothes, equipment and more. There’s a variety of recyclable, reusable, non-toxic and Fairtrade brands selling compost bins, reusable lunch boxes, BPA-free bottles, plastic-free straws, toys, organic cotton clothing, nappies and natural skincare.

The available range focuses on affordable products that are of benefit for kids and parents, and are of no harm to the environment.

With more than 200,000 products, covers everything from gear and consumables to party supplies, now also stocking eco-friendly options.

Small changes lead to big results mums, so let’s start with our shopping habits.
For more on the range, visit

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