With a background in performing arts and education, mumpreneur Nadine Chammas knew exactly what she wanted to achieve when she launched the new Super Dooper entertainment centre in the Damac Waves building in Dubai Marina. With everything from crafting to slot car racing, and aimed at five to 15 year olds, it’s all about encouraging kids’ inner creativity, she explains. ‘Super Dooper isn’t just about kids spending time here. We want them to learn while they enjoy the activities, and we want parents to understand that as we are taking care of their kids, we’ll be teaching them at the same time as entertaining them.
How did you come up with the concept for Super Dooper?
I’d always wanted to set something up like this, and I previously worked in the field of performing arts and drama therapy – I’ve produced musicals such as the Wizard of Oz, Pinocchio, Peter Pan and Mamma Mia here in Dubai, and have been working with children and young people since I first graduated. It was actually my own children (Laeticia, seven, and Nicolas, five) who gave me the inspiration for Super Dooper and challenged me to succeed. Everything you see here, we created together. From the beginning, it was such a great process – sometimes hard to execute, but always fun.
Why is Super Dooper different from other play centres in Dubai?
I spent a very long time researching the activities for Super Dooper, from sewing and scrapbooking, to puppet shows, ceramic painting and slot car racing. For me, the creative process is as important as the end result, and we want the children to constantly be learning through games, art, fun, performance or taking the stage.
Why is the ‘process’ so important to you?
I really care about building a structure for each and every activity we do. For example, we have the arts and craft area, where the children have everything they could ever need to hand. With the things that they’ll be creating there, I want to know about how they imagined it, how they sketched it, how they chose the materials they used.
What different activities do you offer?
Everything is linked here, it’s about creating a complete experience for the kids. So, for example, if they’re doing a fashion show, they’ll work on sewing the outfits at the crafting station, then they’ll have a makeover in the salon, then they’ll show off the finished result on the stage. As well as the arts and crafts, where we have all the materials they could ever need – for painting, colouring, sewing, scrap booking. We also have the disco room for singing and dancing, the cute salon for manis and pedis, the theatre for performing on the stage and the ceramic lounge for creating their own unique designs, which we then fire in the kiln.
And the little ones?
There’s a toddlers’ corner, with creative kits that they can play with, from make-your-own tiaras to jigsaw puzzles and safe sets that introduce sewing. We have lots of games they can play with, as well as play dough. We also have the puppet house, where we do interactive puppet shows during the day.
We hear you’d like to get parents involved too?
Definitely. We have a café where we’d love to have coffee mornings for ladies to talk about how they discovered their own creative talents. We’re still so open to all different things: we want mums to join the craft
and sewing classes, or dads to play on the slot cars in the Pit Stop area.
Mon-Sun, 9am-8pm. Waves Damac, Dubai Marina, www.superdooper.ae (04 454 8391).