Prince George swaddle sensation

British royal sparks surge in swaddling sales in the UAE

Bumps and Babies

New parents Kate and William chose UK-based company Aden & Anais’ cute bird-themed swaddle for George’s first public appearance, and unsurprisingly, it’s had a mega impact on swaddle sales across the globe. UAE-based Bubs Boutique that stocks the brand, tell us they’ve been inundated with swaddle orders – with some coming from women who aren’t even expecting for another eight months! Looks like baby George is following in his mummy’s fashionable footsteps already.
Dhs235 for four-pack of Aden & Anais jungle jam designs.

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