Mattel Play Town at City Walk - coming soon

Time Out Kids discovers the newest eduplay venue coming to town. Learn all about Play Town, an entertainment venue for kids at Dubai City Walk


Imagine a brightly coloured town created especially for kids. Throw in lots of educational and entertaining activities. Then top it off by adding a bunch of loveable life-size characters to interact with and you’ll begin to picture what the new and exciting Mattel Play! Town will look like.

The Mattel Play! Town will open up a world of fun for little ones across the city. With plenty of engaging and entertaining features dotted around, the most exciting attraction will be all the characters children can meet and interact with during every play session. The favourites will include Barney, Thomas & Friends, Bob the Builder, Angelina Ballerina and Fireman Sam.

We spoke to Jean Marc Bled, general manager of this new facility, about what families can expect on arrival.

“Meraas is all about delivering unique experiences to the region and, for us, Mattel Play! Town is no different – it is all about the experience,” says Bled. “We want this to be as lively as possible by really engaging our visitors. We incorporate play and fun into learning through interactive play areas set to enhance communication, self-sufficiency and adaptive skills as well as foster interpersonal, team building and problem-solving abilities.”

He adds, “There will be plenty of opportunities for children and their parents to interact with their favourite characters throughout their visit. In addition to the dedicated themed play areas for each character there will be two daily live shows with Barney and Bob the Builder.

“It is the first time ever in the GCC that popular characters have been brought together under the same roof into a platform that children can interact with.”
Mattel Play! Town will provide a new 5,000 square metre play spot. The attraction is scheduled to open later this year at Dubai’s City Walk. For more information, visit

Three to try real-life play

Hold a note

Children and parents will have the opportunity to sing songs and go on magical adventures with Barney and his friends, who encourage sharing, caring, imagining, singing, dancing and learning.

Make a friend

Every character at the Mattel Play! Town is extremely friendly and we are confident that every visitor will leave with five new friends that they will treasure forever. It’ll be hard to choose your favourite.

Throw a party

With so many fun-filled activities with your child’s favourite characters, it’s sure to be an unforgettable party for your little one and their friends.
Various packages available.

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