Did you know that even plants can feel negativity? A Swedish retailer claims that they can feel when they’re being bullied!
In an effort to raise awareness over bullying and its effects, furniture retailer IKEA has launched a campaign based on a unique social experiment.
In collaboration with GEMS Wellington Academy and ahead of Anti-Bullying Day on Friday March 4, the retailer took two of its very own plants and installed them at the school.
Students were encouraged to record their own voices to share compliments and words of encouragement to one plant, while they gave words of criticism and verbally bullied the second one.
After 30 days, they got to see the effects where the complimented plant continued to thrive, as opposed to the other one, which visibly struggled and looked dull.
“This is an incredibly effective initiative that has encouraged people to make room for change. It has helped children and their families understand the impact that words can have!” says Vinod Jayan, managing director at IKEA UAE.
The campaign was so successful in driving awareness and reducing bullying among these children that more schools in the UAE have approached the retailer to conduct the experiment at their locations.
IKEA is encouraging kids to try the experiment at home – and we say: just make sure you only replicate the happy part.
Various locations. IKEA, Al Rebat Road, Dubai Festival City, Dubai (04 203 7555). Yas Island, Abu Dhabi (02 493 5888).