New Dubai mum ventures are always exciting. Eggs & Soldiers, launched by lifelong Dubai resident, businesswoman and supermum to four children under five, Sofi Chabowski, stocks exclusive, eco-friendly, organic, sustainable, and locally produced baby products – all under one roof.
The homegrown brand, now open at Times Square Center, started off with an online store and a pop-up concept shop at Dubai Garden Centre. Then, in typical Dubai mumtrepreneur story, it grew.
“Our customers love to see, touch and learn about our products, which is why an Eggs & Soldiers store has been something I’ve wanted to bring to Dubai for some time,” says Chabowski. “In my experience, modern day parents want to use the most ethical and chemical-free items on, and for, their children, but not everyone has the time to research and shop around. That’s where Eggs & Soldiers steps in.”
Some baby brands that can be found at the new Eggs & Soldiers store are The Little Green Sheep natural mattresses, cute and quirky Blade & Rose leggings, Haakaa silicone breast pumps, Tula and Ergobaby carriers, Four Cow Farm, Weleda and Tisserand products, and Blueberry, Little Lamb and BumGenius cloth diaper kits.
“Every single item you’ll find for sale in our store or on our site has been tested by myself and my four (very different) children,”explains Chabowski. Alongside international brands, Eggs & Soldiers also supports fellow UAE-born businesses.
We love a good Dubai mum success story and this is a good one. The store will also be holding workshops and events for mums, so keep an eye out for those...
Open daily 10am-10pm. Ground Floor, Times Square Center, Sheikh Zayed Road, Dubai, www.eggsnsoldiers.com.