Tell us about your new project: ‘In Dubai, Every Day is an Opportunity’. Is it to encourage Brits to move over here?
Absolutely. It’s a TV ad campaign to show that Dubai is a very accessible, safe country, more than a millionaires’ paradise, and not somewhere purely for oil barons. It’s a perfect place for young families and couples to move to. The time difference works out, the temperature certainly works for us. I’ve been coming to Dubai for the past 14 or 15 years now.
You must know the city pretty well, then…
When I first came here 15 years ago, it was a desert: it’s actually mind-blowing how much has been built so quickly. But the foundations are strong, and the people are family-friendly which means lots to me.
Do you have any plans to move here yourself?
I never say never: my family love it, I’d definitely consider it. I’ll be back in a couple of months for more shoots.
Do you have any favourite places in the city?
I just discovered The Dubai Mall, which was absolutely unbelievable; I managed to spend my daughter’s education money. Zuma is great and we went to Atlantis to swim with the dolphins. I also spent Christmas and new year with 40 members of my family here two years ago.
So, are today’s headlines about your second pregnancy true?
[Laughs] Yes – I didn’t think it would make [UK] front-page news! It’s been three months now, and I filmed the Dubai ad while pregnant. The heat helps with my morning sickness.
We hear you’re very interested in astronomy. Is that true?
Yes, hugely. The desert skies in Dubai are especially beautiful.
You’ve shot a new Marks & Spencer campaign recently…
It’s actually grown – Marks & Spencer has now become a TV internet channel itself, so I’ve been shooting episodes leading all the way up to Christmas.
You started out as a musician, but do you still play any classical music?
Yes – in fact, I have a new music show where I’ve been busy interviewing the likes of Paul McCartney. I play stately homes and hotels, but I don’t want the pressure of recording.
So no more pop music?
Again, never say never, but I think pop is part of my past.
Do you keep in touch with the rest of [former band] Hear’Say?
Yes! Noel cooked me dinner a couple of weeks ago.
Kiss, kill or marry: Simon Cowell, Pete Waterman or Doctor Fox?
Hmm. I’d marry Pete Waterman and kiss Simon Cowell, but I don’t want to kill Doctor Fox! [Laughs] Simon Cowell is really a softie off camera.
‘In Dubai Every Day is an Opportunity’, will be aired on the UK’s Channel 4 during the Dubai Dewhurst Stakes at Newmarket on October 16.