Telecom operators Etisalat and du have simultaneously launched their 3D TV services to customer in the UAE.
Starting on Tuesday, Etisalat said it is offering 3D TV to all its triple play eLife customers and to E-Vision customers without any additional fee.
In the first phase, Etisalat customers will get the chance to watch the FIFA World Cup in 3D through Al Jazeera Sports.
All du TV customers can now watch 3D TV on channel 699 under the basic TV package, the second UAE telco said.
"3D TV...is also a clear demonstration of du technology prowess to deliver the most cutting-edge services available in the market to households in the UAE. All du TV decoders are already 3D and HD enabled," said Farid Faraidooni, chief commercial officer, du.
The 3D channel will cover several genres such as fashion, art, travel, sport and lifestyle, which will be available, free of charge for a limited period, to all du TV and du TV+ customers, without need to change their TV decoders, he added.
du said it was currently in talks with various content providers to bring more 3D content to its TV subscribers.
Khalifa Al Shamsi, senior vice president of Marketing at Etisalat, said: "We herald a new era of home entertainment in the UAE. We realise that the 3D TV service is still in its nascent stage globally, however in line with Etisalat's strategy to provide advanced technologies in the UAE, we are now launching this service and are excited to provide it to our customers without any additional costs."