Nokia has gone live with its Music Store in the United Arab Emirates – the first in the Middle East and twelfth globally.
Part of the Ovi by Nokia offering, the UAE Nokia Music Store boasts simplicity and a comprehensive catalogue from four main international labels - Universal, Sony BMG, Warner and EMI – as well as Arab label Rotana and content aggregator Qanawat.
Once subscribers set up an account on http://music.nokia.ae, they can access the service through their computer or mobile device. Individual tracks, irrespective of language or genre, will cost Dhs3 and complete albums will be priced at Dhs30.
Additionally, subscribers can also enjoy unlimited PC streaming of the entire online catalog at a competitive price of just Dhs20 per month.
“People’s relationship with music has changed. While we may visit a store to buy a CD, more often than not, we are downloading music and increasingly downloading that music directly to our mobile devices,” said Tom Erskine, head of sales, Music, Nokia.
Other online features include a 30 second preview of all tracks and dynamic recommendations based on musical preferences. Tracks can be added to a ‘wishlist’ for later purchase and the handy ‘download history’ feature allows users to return to purchased content if desired.
Fresh tracks and albums will be made available periodically and specially compiled playlists, specific to this region, will help music lovers discover more.