A top Bollywood movie starring Indian screen legend Shah Rukh Khan is currently filming at Atlantis, The Palm in Dubai.
Dubai Film and TV Commission (DFTC) said Happy New Year, also starring Deepika Padukone and Abhishek Bachchan, will mostly be shot on The Palm.
Emirates Airline has also played its role in flying the stars and crew to Dubai for the production while the Dubai Department of Tourism and Commerce Marketing (DTCM) has provided extensive logistical support to facilitate the overall shoot, a statement said.
It said Happy New Year is the latest coup in a busy and successful year for Dubai’s burgeoning media production industry.
"The filmmakers’ decision to shoot a significant portion of the film in Dubai confirms the emirate’s growing prominence as a production location favoured by filmmakers around the world and its capacity to accommodate a variety of large international productions," the statement added.
In the first half of 2013 alone, DFTC has already facilitated the Dubai-based shoots for several notable productions, including Indian films Ramaiya Vastavaiya, Ladies and Gentleman and Mental, episodes of MasterChef Australia, and Arabic TV series such as Mohal and Ya Malak Kalbi.
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