It’s all in the name

RTA makes US$241.4million from Metro naming rights.

Dubai's transport authority has announced it has so far made Dhs886.7 million (US$241.4 million) from selling the naming rights for Dubai Metro stations.

And The Roads and Transport Authority (RTA) said companies had contributed Dhs917 million in total towards the construction of several stations.

The RTA said Etisalat, Nakheel, First Gulf Bank and Sharaf DG were among the first batch of companies that would have their brands displayed at stations.

Majid Al-Futtaim Group, Gulf General Investment Co. (GGICO) and Dubai Airport Free Zone Authority were also granted naming rights for metro stations, it said.

The stations are the first of 23 that companies can purchase the naming rights for. The RTA has reserved 10 stations for names reflecting the UAE's heritage.

The authority said Al-Futtaim Group won naming rights for the Mall of the Emirates and Deira City Centre stations, while Nakheel won rights for three stations, including one on the Palm Jumeirah and one on the Palm Deira.

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