Two new French boutiques in MoE

Taste of Paris in Dubai as sister venues arrive at Mall of the Emirates

Knowledge story, The Knowledge

This week: New French boutiques arrive in MoE and Boom & Mellow go online.
Francophiles aching for a slice of Europe’s chic shopping scene no longer need to endure a six-hour flight to pick up Parisian threads. Two French brands independently founded by sisters Evelyne and Judith are opening standalone boutiques in Mall of the Emirates (04 409 9000) on February 14. Sandro and Maje come as a pair, one is never located far from the other and the same applies for their Dubai debut. Both specialise in affordable luxury, with Sandro offering sophisticated separates and Maje’s relaxed Moroccan-inspired feminine clothes for the modern boho.

Meanwhile, eclectic Town Centre boutique Boom & Mellow ( has launched an online store and they deliver anywhere in the world. Offering same-day delivery in Dubai and the option to pay by card or cash on delivery, the site is a must-visit for statement jewels and last-minute necessities, such as Hollywood tape and flowers. Until next week, happy shopping!

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