New Rolls-Royce fleet at Burj Al Arab in Dubai

Luxury hotel takes fleet of Phantom’s to 10

Knowledge story, The Knowledge

The Burj Al Arab, dubbed the world’s most luxurious hotel, has added four bespoke Rolls-Royce Phantom Series II to its fleet as part of its 15th anniversary celebrations.

The Dubai hotel’s new white Phantom Series II Rolls-Royces boast the signature golden logo embroidered into the plush leather seats, hand-crafted into the veneer and imprinted on the hand-painted coach-line.

“Burj Al Arab offers its guests the pinnacle of luxury, and the Rolls-Royce Phantom is a fitting expression of this promise," said Anthony McHale, Burj Al Arab’s general manager. “We are delighted that this exciting collaboration will deliver an even greater guest experience.”

On announcing the deal in Dubai, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, added: “We are delighted to grow our longstanding partnership with Burj Al Arab, the world’s most luxurious hotel. Introducing the exquisite Phantom Series II is a great way to commemorate 15 years of success”.

Already renowned for being the only hotel in the region to have its own bespoke fleet of Rolls-Royce Phantoms, Burj Al Arab has extended its total number to 10.

It's the latest move by the luxury hotel which last month announced it is to offer 24-carat gold tattoos, complete with Swarovski crystals, as part of the iconic hotel's plans to open the first Marbella Paris branch in the emirate.

Read the original version of this story on Arabian Business.

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