Jacques Vert launches ahead of Dubai World Cup

See where the British occasionwear brand has its first concession in Dubai and the Middle East

Knowledge story, The Knowledge

British occasionwear brand Jacques Vert has launched its first concession in the Middle East.

This week fans of the brand which has 420 retail outlets across the world in Europe and North America is finally available in Dubai after making its way into the Debenhams department store in Mirdif City Centre. The first guests were welcomed like VIPs with a red carpet reception for the unveiling of their Spring/Summer 2015 collection.

Consumers enjoyed canapés and mingled with Rachel Trevor-Morgan, royal milliner to HM The Queen of England, who has collaborated on an exclusive SS15 headwear range.

Shoppers gathered to browse and try on hats, and a limited edition necklace was also on offer to the first 100 making purchases.

Rachel met and chatted also posing for photographs and offering expert advice ahead of the Dubai World Cup.

It’s the 20th anniversary of the sporting occasion when it kicks off March 28. Known as the "world's richest day in racing" a total prize money of US$29,250 million will be on offer as both the Dubai Sheema Classic, and Dubai Duty Free, each offering Group 1 status, have been increased to US$6 million. They are part of nine races that lead up to the concluding US$10 million Dubai World Cup.

“It’s been fantastic to continue collaborating with Jacques Vert and I’m thrilled to be here in Dubai to celebrate the brand’s first Middle East launch,” she said. “There are so many glamorous events in the region and the collection has the ideal piece for every occasion.”

The collection – which ranges in price from Dhs439 to Dhs2,499 - includes versatile separates and dresses in luxurious fabrics such as lavish laces, easy-care crepes, chiffons and satins in a range of sizes from UK 8-24. It also includes an extensive selection of coordinating accessories from hats, to fascinators and headbands, as well as matching footwear in a range of styles from sling-backs to peep toes.

Jacques Vert Group Ltd’s collection of Elegant British Brands has become synonymous with expert tailoring, quality fabrics and elegant style to ensure women feel confidently dressed. The portfolio of Elegant British Brands includes: Jacques Vert, Kaliko, Planet, Precis Petite, Colebrooke by Windsmoor, Windsmoor, Eastex and Dash.

Debenhams Mirdif City Centre is open every day from 10am-10pm. For further details, contact on +971 (0)4 231 6602 or visit

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