The Sphere at The Dubai Mall launches

The Sphere at The Dubai Mall is open for a limited time only

Knowledge story, The Knowledge

Dubai 360 has unveiled The Sphere at The Dubai Mall, a new experience where the public can feel what it’s like to get around the emirate’s top attractions in just a few minutes.

The attraction is like a real-life experience of Dubai360.com, the world’s largest online interactive city tour, and it marks the first of its kind in the Middle East.

Visitors and residents alike can pop into the giant golf ball-style room which is located in the Star Atrium of the city’s iconic shopping destination.

The installation is a 15 metre diameter spherical projection theatre, built by San Francisco based Obscura Digital. It integrates smart and innovative ideas with technology to promote the wonders of the city and perhaps best of all, it’s free.

Inside The Sphere, visitors will be taken to a viewing bridge, seven metres high, where they will witness films innovatively shot in 360 degrees, which helps create a real experience of Dubai.

The whole thing is powered by 18 projectors running simultaneously and those inside are encouraged to constantly turn around to get the full effect of what’s going on all around.

Iconic locations like Burj Khalifa and the Palm Jumeirah are captured in a way never seen before, so it’s a great way for guests to preview Dubai in one swift conquer.

“The launch of Dubai 360 established new standards for how people experience a city, and The Sphere is another extension of that experience. The basic idea behind The Sphere was to create a physical space whereby we take the high-quality panoramic content from the Dubai 360 website and present it in a unique, fully immersive journey. This is truly a wonderful experience,” said Ismaeil Al Hashmi, Project Manager for Dubai 360.

The Sphere integrates best-in-class technology with the spectacular vistas of Dubai, like the illusion a helicopter is flying overhead or you’re skydiving over the Palm, to provide a never-before-seen experience. As the world’s most-visited retail and entertainment destination, The Dubai Mall has a capacity of approximately 300 people per hour, The Sphere will be open to the public, free of charge until March 18.

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