RAW for the Oceans’ Spring/Summer 2015 collection has hit Dubai stores.
The fashion line co-designed by Pharrell Williams - and created in partnership with G-Star, Bionic Yarn and Parley for the Oceans – features washed denims, new prints, and bold colours.
Every piece is constructed from innovative Bionic Yarns – a strong, high-performance fibre made from recycled ocean plastic to combat the global issue of plastic pollution and is dubbed the answer to “wearing the responsibility for big blue”.
“I have a connection with the ocean. It yields so much life including our own. So we owe it." Pharrell said.
Transforming plastic retrieved from the world’s seashores, the collection contains the first denim made from recycled ocean plastic.
G-Star RAW first arrived on the United Arab Emirates market in 2005 and now has boutique stores in Dubai Mall, Mall of the Emirates, Deira City Centre, Mirdif City Centre, and Ibn Battuta Mall in Dubai.
Washed-down denim bombers and distressed jeans take centre stage for both men and women in the latest collection. Finished to replicate years of wear, they are a new and lighter take on the pioneering denim from recycled ocean plastic. Alongside
its denim core, the RAW for the Oceans collection also offers a range of ultra-soft tees and sweats, as well as caps, shorts – plus a playsuit for the ladies.
Like the debut RAW for the Oceans collection, which received the Product Design Award at the Cannes Lions International Festival of Creativity, the latest collection combines the brand’s commitment to environmental responsibility with its progressive approach to product engineering and ocean conservation.
This January, RAW for the Oceans picked up Best Denim Clothing Collection at the Wallpaper* Design Awards in London, as well as the H&M x ELLE Conscious Award at Scandinavia’s biggest fashion award ceremony, the 2015 Elle Gala in Stockholm.
Spearheaded by Parley for the Oceans, RAW for the Oceans is part of the Vortex Project, an initiative to rid ocean of plastic debris and raise awareness of its harm to the environment and create alternatives to plastic.