In a country which is sunny 365 days of the year, a beach club seems like a pretty wise investment and so it is with that motto that Purobeach UAE is opening a second location at the JA Jebal Ali Golf Resort, just 10 minutes from Dubai Marina. The brand opened the first Purobeach at Conrad Dubai on Sheikh Zayed Road in 2013.
Set to open in November, the new spot promises to be “an oasis of tranquillity” and will offer an array of holistic services and water sports. The beachside venue features a black Balinese lava stone swimming pool, four outdoor bars and a shaded restaurant as well as two poolside private lounges with cabanas and a Jacuzzi, a shisha lounge and an exclusive roof deck with views over the Arabian Gulf. For those who value their privacy, cabanas are available and require a minimum spend for service including towels, a welcome drink, fresh fruit and a bottle of water.
The restaurant’s menu is inspired by fellow luxury destinations such as Marrakech, Miami and Melbourne, and will offer an eclectic taste of these cuisines. For those looking to spend the day lounging on one of the 200 sunbeds, a snack menu is available poolside or on the beach. Guests can also enjoy a chilled-out beach brunch on Saturday afternoons which costs Dhs300 per person and includes live cooking stations, grills and a fresh salad bar.
Catering to a luxury clientele, high sea lovers can anchor their yacht or boat directly next to the club. The venue caters to all occasions - private parties, weddings and functions - and will host international DJs and performers in the coming months. Stay tuned for the line-up soon.
Entry is free, sunbeds cost Dhs175 Sun-Thur, Dhs200 Fri-Sat.