Legendary champion boxer Manny Pacquiao is to visit the new GO Sports megastore in Mall Of The Emirates.
The store is confirmed to be the largest of its kind on the planet and has bought on a suitably huge name to help celebrate.
The event, not too dissimilar to one featuring David Beckham earlier this month, will take place on November 5, with fans told to keep an eye on GO Sports social media channels to find out how they can meet the Filipino star.
Pacquiao is one of the most recognisable faces in world sport having been champion of the world on 10 occasions, and recently been one half of Fight Of The Century, when he was beaten by Floyd Mayweather in Las Vegas.
The 36-year-old is in the region in early November as part of the PBA Philippine Cup at Al Nasr Sports Club, Oud Metha. There he will coach the Mahindra Enforcers, a pro team in the Philippine Basketball Association
Fight fans are also on tenterhooks as they await confirmation of the star's next bout, with many hoping he will return to the UAE to do battle with Amir Khan in 2016.
Pacquiao's appearance at GO Sports is just the latest headline grabbing moment from the Mall Of The Emirates expansion since it opened late last month.
It started with the launch of the largest VOX cinemas in the region, with its four VIP screens, specialist kids areas and one of only five of the most advanced IMAX screens in the world.
Then followed the appearance of Beckham at the official opening of the adidas store, before GO Sports threw their hat into the ring with the specific details about their store.
The outlet revealed they would have a 10-metre high volcano-shaped climbing unit and dedicated cycling and running areas in what will be the biggest store of its kind in the Middle East. It will touch on every conceivable sport and on every possible standard, promising to be 'help customers of all levels to find, feel, and live their passions for sport'.
Speaking about plans for the new store earlier this month, Go Sports cited Ski Dubai, also in Mall Of The Emirates, when explaining it was so important to have more than just racks of clothes and equipment.
'When it comes to combing retail with sport few places in the region can rival the appeal of Mall of the Emirates,' they explained in a statement. 'You only have to look at how popular Ski Dubai has become and how much of an integral part of people’s mall experience it is.
'We want a place where people can come and discover or rediscover their favourite sports.