Virtual supermarkets rolled out across Dubai

Virtual malls have been introduced to Dubai Metro Stations so commuters can shop for household essentials while they wait

Knowledge story, The Knowledge

New virtual supermarkets are being installed in Dubai’s Metro stations.

Etisalat has teamed up with the RTA to install the interactive shopping screens – the first of which is now live at the Mall of the Emirates Metro Station. On it you can interact with your chosen store and make instant purchases in the 3D shopping experience by Trolley.ae.

Despite what it looks like, it’s a not a vending machine. It’s more like online shopping, in public, on the go. After paying for your goods (say, your weekly shop), the store contacts you directly to arrange delivery at a time and place that suits you. Handy if you don’t want to carry groceries on the Metro.

The Virtual Store at the MOE Metro Station is the first-of-its-kind in the Middle East, with Chief Executive Omar Awwad saying the service is aligned with Dubai’s fast-paced lifestyle and technological advancements.

A total of six locations are planned for the quirky initiative which means five more are scheduled to be installed over the next consecutive months at other metro stations including Dubai Internet City, Dubai Marina, Financial Center, ADCB and the Baniyas Square stations.

The 3.5m x 2m 3D touch screen allows commuters to select items from the virtual shelves before checking out.

You can also use the company’s website www.trolley.ae, or the free mobile app available on App store and android.

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