Crowds go crazy for first Apple Store in UAE

Apple at Dubai’s Mall of the Emirates opened its doors before Abu Dhabi’s Yas Mall

Knowledge story, The Knowledge

The first Apple Stores ever in the UAE opened on Thursday, starting with the Dubai location in Mall of the Emirates.

Hundreds of people showed up at the doors inside the newly-extended section of the shopping centre, which is based on Level 2, next to Harvey Nichols department store.



The aisle of trees lined up through the middle - which were placed to create a serene vibe according to Apple retail in Europe and the Middle East, Wendy Beckman - weren’t looking so serene at 4pm when residents and visitors were finally allowed to shop for the technology giant’s products inside one of their stores in this country.

One man – known by staff globally – is regular to Apple’s store openings and told Time Out Dubai he had been waiting for three days to experience this.

When asked who about himself all he would reveal was that he had come from “far far away” to be the first person and although he’d been to the other locations “this is the most exciting one”.

Brand fan Mohamed Jawed is local to Dubai and was in line for 26 hours, said it “made sense” for him to come to the opening since he’d been to other stores in the world, adding, “it’s a good time for them to enter the market now”.

“I’ve been to 36 stores around the world from Hawaii to Europe but this is Apple Store 2.0.”

Many said although they weren’t necessarily in line to buy anything in particular, they wanted the experience of being one of the first to see the new store design which matches that of newly-opened-but-smaller Brussels.

A family with young children from France also said they’d stuck around for the same amount of time. Another man (pictured above) was so joyful couldn't help but thrown his baby in the air several times.

A teacher who come along with his friend admitted they took it in turns to use the restrooms and eat meals so they could leave the line but fortunately the kind people at Armani Café made sure they were fed and watered. Many people lining up also toted bags from Mall of the Emirates, containing an apple, water and other goodies.

The university staff admitted that it was reading week at his college so didn’t have to request time off work however his friend used up holiday time. So what did they wait in line since 6am for?

“I’m going to look for the Apple watch them we’re going to buy covers for our phones,” Afronz and Andrea from The Greens told us.

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