The number of pedestrians killed in road accidents has fallen by 25 percent, official figures have shown.
Dubai Traffic Police data has shown that the number of people killed in road accidents has declined from 123 in 2007 to 106 in 2008.
This has reduced the fatality rate from 8.6 per 100,000 people in 2007 to 6.4 in 2008, according to a report in Gulf News.
However, while the number of deaths has fallen, the total number of accidents involving pedestrians has risen over the same period from 665 in 2007 to 754 in 2008.
The figures were released at the same time as Dubai Traffic Police launched their ‘Cross Safely' campaign.
"To spread awareness is a top priority for us [Dubai Police] and to ensure road safety for both motorists and pedestrians," said Major General Mohammad Saif Al Zafein, director of Dubai Traffic Department.
"Therefore we were the first traffic department in the country to launch year-round awareness campaigns in order to reach as many members of the public as possible."