First look: Hard Rock Cafe DXB

Time Out gets sneak peek ahead of opening of iconic music restaurant

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Just like Freddie Mercury screamed: we’ve been having such a good time, we’ve been having a ball.

Why? Well, because we’ve had a private behind the scenes look at the brand-new Hard Rock Cafe that is now open in Dubai International Airport.

It is the second branch of the world-famous brand in Dubai and will get travellers rockin’ and-a rollin’ well before their holidays start.

The stunning location – complete with enormous electric neon guitar and guitar pick – features a licensed restaurant and grab-and-go food counter for those in a hurry.

Dish highlights include hickory smoked beef ribs, pulled lamb sandwich, haystack chicken salad and a hot fudge brownie with whipped cream, walnuts, plenty of chocolate sprinkles and a cherry on top.

You’ll find the walls adorned with one-on-a-kind music memorabilia including signed instruments, rare records and vinyls and large words such as “save the planet”, because there’s nothing more rock ’n’ roll than caring about the Earth.

Of course, there’s a Rock Shop on site where you can buy exclusive Hard Rock clothing, gifts and souvenirs.

And, perhaps most excitingly, the restaurant will host a string of live acts, which will continue Dubai Airports’ commitment to bringing musical performances to the world’s busiest hub through its musicDXB programme.

Eugene Barry, EVP Commercial, Dubai Airports, said, “We’re thrilled to add Hard Rock Cafe to our DXB playlist.

“It is the perfect fit at an airport that is already world-renowned for its food, retail and music.

“Hard Rock Cafe sets the standard when it comes to combining great food and music and is a vital component of our strategy to create an airport experience that is second to none.”

Anibal Fernandez Lorden, VP, Franchise Operations and Development of Hard Rock International, added, “Hard Rock has been looking forward to opening its second location in Dubai after many successful years of operating in this iconic city.

“We could not have asked for a better location to provide travellers with great memories of one of the world’s top dining and entertainment brands.”

It is just the latest in a long line of new openings – following S34, Nutella Café, Candylicious and The Daily DXB.

Open 24/7. Concourse B, Terminal 3.

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