American rapper will.i.am star of new Expo 2020 Dubai film

The Black Eyed Peas singer lends his voice to ‘The World’s Greatest Show’

American rapper will.i.am star of new Expo 2020 Dubai film

With Expo 2020 Dubai looming, a brand-new feature has recently been released, and it showcases the talents of American rapper will.i.am.

Known for his break out role as the lead singer in American dance-pop group The Black Eyed Peas and recently for his creative innovations in the tech world, the global star has now lent his voice to the new ad.

Named The World’s Greatest Show, it recounts mankind’s greatest feats, including the discovery of gravity, the construction of the pyramids and mastering aircraft flight.

Will.i.am then suggests how Expo 2020 plans to add to this list of feats with the different attractions that are coming to the hugely-anticipated event.

The advertisement is now live in 29 markets and 14 languages. You’ll want to. as the advert says, "Be There" to witness the next wave of human brilliance when it opens its doors on October 20, 2020. Will.i.am says so…

“The film embodies the spirit of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that will shape the future,” said executive director of Expo 2020 Dubai Bureau Najeeb Mohammed Al-Ali.

“We’re excited to share more insight into what visitors can expect when they come to Expo 2020 Dubai. We want to encourage people from around the world to come to learn, discover, and be inspired by how collaboration and an innovative spirit is helping to make the world a better place, one global goal at a time.”

There is also an Arabic version of the film, voiced by the recently announced Expo 2020 Dubai Ambassador, Emirati performer Hussain Al Jassmi.

Other major world-renowned stars are showing their support for the UAE’s biggest event, including Mariah Carey and Hussain Al Jassmi performing at the free Expo 2020 “1 Year to Go” concert.

Want to know the A to Z’s of Expo 2020? We have every letter in the alphabet covered with need-to-know information right here.
Expo 2020: Oct 20, 2020-Apr 10, 2021, Dubai South. For more information, visit www.expo2020dubai.com.

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