Dubai releases Stronger Together video in support of frontline workers

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum shared the video

Dubai releases Stronger Together video in support of frontline workers

A moving video thanking frontline workers in Dubai has been posted by Crown Prince of Dubai and Chairman of The Executive Council of Dubai HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

‘Stronger Together’, the words of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, is a clear message throughout the video, which not only gives messages of thanks, but also urges reinforced awareness of shared responsibility across the city during this time.

“An initiative by @Brand_Dubai, the creative arm of @DXBMediaOffice - in partnership with Done Events of Arab Media Group and AO Drones - lights up Dubai’s sky with messages honouring our frontline heroes in the fight against COVID-19 in a spectacular drone show. #StrongerTogether,” tweeted Sheikh Hamdan.



The video, from Brand Dubai, Done Events, AO Drones and government entities including Dubai Police, shows the city’s appreciation for all frontline workers throughout the COVID-19 pandemic.

The video begins with Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum’s inspiring quote “There is no ‘impossible’ where there is faith and determination” depicted against a sweeping panoramic view of Dubai.

More than 120 drones and 100 vehicles were used to create the displays shown in the video, where a portrait of of Sheikh Mohammed bin Rashid is sketched by drone lights. His hand salute, symbolising victory, triumph and love; and the earth, signifying the global fight against COVID-19, is also shown.
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A choreographed display of vehicles show the messages ‘Thank You’, ‘To the UAE’, ‘To Our People’ and ‘To Our Heroes’ in both Arabic and English. The displays also highlight the importance of preventive measures such as social distancing, wearing a face mask and washing hands regularly.

Major Dubai landmarks including Burj Khalifa, Burj Al Arab Jumeirah, Dubai Frame and Sheikh Zayed Road are also lit up with messages of support.

“We wanted to come up with a creative way for our nation and emirate to thank all – and mostly our frontline heroes who have kept us #StrongerTogether though an inspirational video mes-sage,” said Girish Bhat, managing director of Done Events.

“So we thought what better way to convey this gratitude than through lighting up the skies with messages to the country, its leadership and our frontline heroes?”

“Every moment was exciting for us as a team, from the start of conceptualizing this initiative till the last drone formation during the early hours of the morning in the middle of Sheikh Zayed Road.

“But If I had to choose my favourite moments, I would say it was seeing the formation of all the emergency vehicles to showcase the words ‘Thank You’ in the middle of one of the most busiest arterial roads in Dubai, and seeing the smiles on our front-line heroes while the drones lit the skies in this unique spectacle.”

Dubai Police, Dubai Civil Defense, Dubai Ambulance, Roads and Transport Authority, Dubai Municipality, Dubai Civil Aviation Authority, Dubai Film and TV Commission were all involved in the video.

“The video is a mere representation of gratitude to inspire all through His Highness Sheikh Mo-hammed bin Rashid Al Maktoum's quote “There is no impossible where there is faith and determination”, and this we hope would bring together strength and determination to make anything possible and demonstrate that not only will we overcome these times but do so stronger and together," added Bhat.

“Once again, all thanks to the country's leadership and our frontline heroes, we fight every day to overcome this situation not just for ourselves but for our families and friends near and far. This has made us only stronger in bringing the country back to its full glory in no time. We are all in-spired by the heroes around us to do the same and remain stronger together."

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