The first thing Dubai’s surprise fleet of clenched-fisted black-cloaked thrash Goths may have noticed as they bounded into Desert Rock Festival 2007 was the amount of people flying through the air attached to a cable. But that was last year. This year the people behind those human cable cars are bringing you The Cube: a bar lifted 67m in the air by a 225 tonne crane. ‘This is the first of its kind,’ explains Louis Auguste Alves Costa, the bar’s creator.’ Although a similar idea was used for a PR stunt next to Emirate Towers recently, that was a table, rather than a two-storey bar. This is definitely a first for something so big.’
Indeed, the weekend’s rockers will be the first to gain access to the (not so) ground level of the bar’s two floors (the ‘lounge’ will be ready for the upcoming Urban Desert Festival in April). With freestyle bar staff creating drinks with additional juggles and spins, as well as a DJ occasionally playing music (depending on the sounds coming from the stage), The Cube will be located directly in front of the stage – although obviously at the back, so as not to obscure the crowd’s view. After all, they wouldn’t want to rile any thrash metallists any more than some of the more frightening acts on the line-up will no doubt be doing already .
The bar rises twice an hour for 20 minutes and accommodates 20 people on each floor. Guestlist is on a first come, first served basis. Free.