Let The Never Hiding Beginneth

We have something we’d like to confess


We have something we’d like to confess.

We have been in on this (not so secret) secret for a while but the time has come to share the wisdom.

Ray-Ban's Order of Never Hide is now recruiting and all you need to do to join the ranks of the brave and bold and show us what you’re made of.

Are you ready to take on the 5 challenges?
To prove your worth and become a member, your mission is to Never Hide. Click on the portal below and take on a challenge (or five).

Blimey! London will have the honour of hosting the first Underground Meeting of the Order of Never Hide
A heroic member of the order (and a guest of their choice) will have the chance to win a trip to the initiation ceremony in London for a celebration of epic proportions.

A word of advice before you go forth to the greater beyond
Remember to celebrate your uniqueness, embrace your weirdness and not be afraid to bare all in the face of rampant sameness. May the odds be ever in your favour.

Enter here:

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