Now recruiting: The order of never hide


Are you ready to join the ranks of the order of the never hide?

Eligibility for this not-so-secret secret society isn’t easy; you need be charm itself, bold, smooth, sexy and proud. As a member, your mission is to Never Hide.

Think you’re worthy of being initiated?
There’s only one way to find out.

1 Strong as titanium
The Order will show you a variety of videos and your challenge is to show no emotion. Steel yourself now.

2 Tough as leather

How much of a badass are you? Post your most fierce picture or video and see how you stack against other members of the Order.

3 Blend out

Fall out of line in public and take a picture. The Order doesn’t do basic.

4 Rugged as denim

Unleash your innermost confessions and darkest secrets.

5 Smooth as velvet
Show off that silver tongue in a conversation with one of The Order’s most dashing members.

So make haste – take these online challenges and discover how great being never hidden can be. One heroic member of the order and a friend will be flown to London for the initiation celebration! Let it be known that the Order knows how to throw an epic party.
To enter, visit

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