Chanelle Tourish gets the lowdown on one of the most anticipated openings of the year.
Pacha, the club that has enchanted the world, is finally opening its doors to the public in Dubai on Friday November 7 at Souk Madinat Jumeirah, in the space formerly occupied by Trilogy. Based on the foundation of Pacha Ibiza, Pacha Ibiza Dubai – a luxurious nightclub and event space – will flaunt a high standard of entertainment and an elite clientele.
The first Pacha opened in the beach town of Sitges, close to Barcelona, in 1967. Six years later, during the hippy movement, Pacha arrived in Ibiza. Since then, the brand has been constantly developing with time, fashion and trends, and bringing new ideas, improvements and all kind of extravagances to the nightlife scene, while always maintaining its singularity, its particular style and spirit. ‘We are basically the new generation of Pacha that will be opening around the world. We have the nightlife but also an amazing restaurant concept and show that goes along with it,’ says Todd Lunger, General Manager, Pacha Ibiza Dubai.
Four decades after it first opened, Pacha has successfully established in countries all over the world, from Brazil and the US to Egypt, Portugal, Germany and Austria. ‘On the inside, Pacha Ibiza Dubai is a completely transformed space from the old Trilogy venue,’ says Lunger. ‘The mezzanine level and the rooftop have been remodelled and we’ve added square footage where it wasn’t. The décor is very Ibiza meets Dubai. We have some really cool finishes that we use in Ibiza, such as the whitewash flooring, which is a typical Mediterranean-style finish. We also have some modern, edgy elements of architecture that bonds with it. It’s old-world meets new world.’
Set over three floors, Pacha Ibiza Dubai will comprise of The Main Room, The Red Room and The Rooftop, representing one of the most anticipated venue openings of 2014. The Main Room, located on the ground floor, will be open seven days a week, showcasing a restaurant with spectacular live shows, evolving into a nightlife experience with house music from the world’s best DJs.
‘You can come in and have fun with your friends and family during the dining experience. There is a full-on show with aerial acts and acrobatics, which happens until midnight at weekends and around 1.30am during the week. There will then be a transition to the DJ, which will include some bigger acts such as Bob Sinclair as well as local artists for the main room,’ says Lunger.
And this is in true Pacha spirit. The club will host world-class visiting DJs, but also maintain a strong focus on respecting local talent who contribute so much towards the scene, enhancing the vision for Dubai as an artistic and cultural hub. ‘We are trying to keep a similar mentality to Pacha Ibiza. It has done so much for artists, creating a house where they can develop as DJs. We are really looking to host artists who are funky and play good-quality music. There are a lot of DJs who are pushed to play music and we really want to hire those who put their heart and soul into every minute that they play,’ Lunger says.
The Fridge is heading up the club’s entertainment, sourcing performers from around the world. ‘We are going to be an overall night-time experience. It’s a one-stop shop for going out.
We won’t just hire people who have a good name – they have to be talented musicians.’
With its high-quality Pan-Asian-inspired cuisine, top-shelf beverages and a dynamic, theatrical show of acrobats, dancers and singers, The Main Room is set to be a sensory extravaganza. ‘We have a lot more to offer than the typical sparklers that go out with drinks,’ Lunger says. ‘We have bespoke, custom-made presentations and there will be surprises every time something comes out. We want people to feel that intrigue,
to question what’s going to happen next.’
The Red Room on the mezzanine level will be active five days a week, playing funk and alternative music and hosting themed nights. ‘People are going to want to be at Pacha, not only because of the name, but because they will have a great time here,’ Lunger says.
The brand defines its entertainment with mind-blowing music, starting with a DJ booth placed within the centre of the main room, elevated and overlooking the dancefloor. Lunger says, ‘We’ve noticed that in some venues in Dubai, if you don’t have a table it’s not as fun. First of all, we want fashionable people coming in who are out for a good time whether they have a table or they just want to come in for a few drinks.
There’s plenty of space for standing guests and general admission. However, we do have plenty of tables as well. The club offers the best of both worlds.’
The Pacha Ibiza Rooftop, offering dynamic views of Dubai’s skyline, is an outdoor lounge concept playing soul and deep house with modern Spanish food from a raw bar and robata grill.
The club looks set to offer the latest in luxury, elegance and cutting-edge style with top-class service, having hired trained mixologists and staff from the UK, Ireland, the US and France. With its many intimate areas and euphoric décor, it’s little wonder Pacha has gained a huge following, including famous musicians, socialites and models. Mix with them soon.
Free entry (reservations recommended). Tuesday to Saturday 7pm-3am. Pacha Ibiza Dubai, Souk Madinat Jumeirah, www.pacha.ae (04 567 0000).