But while SLAB might not quite be as established as its street food-serving rival, the food here is very good indeed.
Standing for “sandwich lab”, at this restaurant it's all about the gourmet tartine (that's French for open sandwich).
The vegetarian version resembles a kaleidoscopic field of root vegetables that wouldn't be out of place in Alice in Wonderland.
It's all held together by walnut butter and a generous helping of goat's cheese. It's an absolute hit and, appropriately, it looks very much like a slab. We see what you did there.
If you're not such a fan of carbs fear not, there are plenty of other options, too. We opt for the beef tataki.
The onion salsa is fresh and flavourful, but it's doing a lot of heavy lifting – the meat is a little underseasoned.
It’s pulled back by the nuttiness of the shimeji mushrooms, though.
The dessert menu features a selection of eye-catching options, and we never can resist pain perdu.
A hefty chunk of French toast marinated in yuzu and honey then topped with white chocolate custard and summer fruits arrives. It's an excellent end to the meal and tastes as good as it looks.
Surrounded by water and prettily painted beach huts, SLAB's covered outdoor terrace is a peaceful spot to settle down for the evening in the winter.
We’ll see how it fares over summer, but we certainly hope more customers will experiment with the sandwich lab as it becomes better known.