Cupcake craze in Dubai

We refuse to believe the city's small cake obsession is dead


This week starts with a heavy schedule for Dubai’s food bloggers. They appear to be in high demand on Wednesday May 30, with two unrelated events hosting forums to get to know and talk to high-profile food writers from the city’s blogging community. We’re curious to hear more about what Dubai’s bloggers have to say, so hold out for an update.

Another realisation this week: despite constant cries that the cupcake craze is dead, there will always be a place in our hearts (and stomachs) for these kitsch little cakes. Need proof? Pan-Asian canteen The Noodle House celebrates its 10th anniversary on Thursday May 31 and, to mark the occasion, the Jumeirah Emirates Towers outlet (the chain’s original branch) will be offering free birthday cupcakes. There will also be a ten percent discount for diners on the night. The Noodle House offers good, simple Asian food, but prepare to grow old while you wait for the duck.

The Insider is rarely interested in sport, unless it’s teamed with something edible. Luckily the Euro 2012 football tournament (kicking off with a match between Greece and host nation Poland on Friday June 8) just got a little sweeter, with the launch of a range of footie-inspired treats from Kitsch Cupcakes on Jumeirah Beach Road. The patriotic cupcakes will be available from Tuesday June 5. Our only query: cupcakes, which always seem so terribly girly, are perhaps not the best match for football fans.

If you needed any more excuses to eat cake, there’s yet another restaurant birthday coming up soon. On Wednesday June 6, The Ivy celebrates its first anniversary in Dubai. Watch this space for an invite to the party.
In fact, there’s an even bigger party going on towards the end of this week as the UK’s Queen Elizabeth celebrates her Diamond Jubilee, commemorating 60 years on the throne. Dubai will be celebrating too, with new menus and themed parties taking place throughout the city. See this week’s Eating Out events for more details of where to go.

From celebrating Dubai’s birthdays to a few new births: Emaar Boulevard in Downtown has been a hotbed of activity recently, with a spate of openings. First we were treated to Pizzaro Pizzeria (reviewed opposite) and the Palace Café; now we hear murmurs that a gaggle of restaurants are set to open in the brand new Claren building over summer. These include Japanese restaurant Toki, Kiwi burger chain Burgerfuel and classic diner Brannigan’s.

On the other side of the city, the Palm Jumeirah also welcomes a new opening in the form of RIVA Ristorante. Part of the RIVA Beach Club, the venue aims to continue the Mediterranean Riviera vibe, with Italian cuisine, an emphasis on seafood and an al-fresco dining space, making it one to visit before summer hits. On that note, bon appétit – and see you next week.

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