Having cornered the transport market in Dubai, Uber is now branching into food delivery, too, with Dubai joining 32 other cities as a new home for UberEats.
Launching in the emirate on Thursday September 29, you'll now be able to order from more than 100 restaurants across town, seven days a week, with weekend operating hours extended from 11pm to 5am.
Among the first outlets to sign up are Gustronomy, Taqado, BurgerFuel, The Hummingbird Bakery, Sushi Art and Pinza.
And for first time 'Eaters', as they're called, a Dhs50 voucher will be applied to you first order using the code DubaiEATS. Oh, and delivery is free for a limited time after launch.
So how does it work?
Well to begin with, and to avoid any confusion, there is a seperate app from the one you have been using to hail taxis. But, crucially and conveniently, you can use the same log-in for both apps.
As with the more familiar Uber, it's pretty straight forward. The app will use your location to determine which restaurants are available to you, flash up a menu when you select and then have you choose your dishes. And it's goodbye to those speculative ETAs, because with you'll get updates at each stage of the process, helping suppress those hangery vibes.
There's also no minimum order, so if you just fancy a single doughnut or a portion of chips, you don't have to worry (although, really, who ever only wants one doughnut?).
For more information, visit ubereats.com.