Icons launches waffle burger range

Waffle burgers include labneh, beef pastrami, feta beetroot and halloumi

It’s a waffle, but not as you know it. It’s also a sandwich, and a burger, but it’s still a little bit different.

Indeed, the folks over at fashionable lifestyle coffee chain Icons Coffee Couture have put together a savoury treat to behold. A twist on regular sweet waffles, the Icons waffle burger comes stuffed full of different ingredients, from labneh, to the absolutely delicious-sounding beef pastrami, feta beetroot and halloumi.

The waffle burger concept isn’t exactly new, with No. 3, Clinton St. Baking Company, The Waffle and Kickers just a few of the Dubai establishments associated with the movement of cramming fried stuff into a waffle exterior.

What is a little bit different about Icons’ offering, however, is the absence of an abundance of fried stuff. And that is what makes it particularly appealing. You can pick up a waffle burger from any of the Icons Coffee Couture in Dubai (at Dubai World Trade Centre or the Cayan Tower in Dubai Marina) as well as in Abu Dhabi, Al Ain, Sharjah and Ras Al Khaimah.
Various locations: Dubai World Trade Centre, Sheikh Zayed Road; Cayan Tower, Dubai Marina.

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