We love a bit of MasterChef and now we can get closer to the action.
A new restaurant is set to open in Dubai showcasing the talents and recipes of former series contestants.
MasterChef the TV Experience will see amateur (yet extremely talented) chefs from many of the 52 territories where the TV show is produced donning their aprons.
The restaurant will be situated in the forthcoming Wyndham West Bay Dubai Marina Hotel, which is scheduled to open in the second half of 2018, and we can’t wait to judge the fancy fare for ourselves.
Based on the highly popular TV series, the restaurant will introduce a world-first dining experience which will fully immerse guests in the MasterChef TV show experience.
The restaurant will feature interior designs inspired by the MasterChef TV set and diners will be able to choose from a menu including original favourites conceived and inspired by series contestants and winners.
Endemol Shine Group, which produces MasterChef, has teamed up with Dubai-based property developer and restaurant specialists The First Group to being the restaurant to Dubai.
The show is the most successful cookery television programme in the world, having been adapted locally in 52 countries and viewed in over 200 countries with an audience of 250 million.
Frances Adams, Endemol Shine group director, Brand Strategy told Hotelier Middle East, “MasterChef has a global fan base who are keen to engage with the brand in new ways and our extensive range of successful products and experiences are testament to its worldwide appeal.
“MasterChef the TV Experience is an exciting opportunity for audiences in this market to enjoy a unique and immersive dining experience that will truly reflect the values, quality and integrity associated with MasterChef.”
Duncan Fraser-Smith, director of global food and beverage for The First Group explained that company will work with Endemol Shine Group to take the concept to other cities worldwide in the coming years.
He said, “The fact Dubai will introduce the brand to the world is a truly significant moment for the city’s restaurant scene.”
The launch date is yet to be announced but is expected to be in the second part of the year.
We can’t wait to get scoring.
Opening late 2018. Wyndham West Bay Dubai Marina Hotel, Dubai Marina (04 407 8888).