It’s back and this year there’s more savings to be made (and more possessions to be had) than ever before.
Dubai Shopping Festival (DSF) is well and truly underway, and if you’re not elbow-deep in the bargain basket by now then you’re doing it completely wrong.
It’s time to dig out your comfiest shoes and prepare to scour your way through racks high and low to get your hands on a bargain.
This year the massive shopping festival goes on until Saturday February 2 and is the longest running DSF yet, stretching over a whopping 39 days, requiring stamina from even the most seasoned of shopper.
The extravaganza is taking place across Majid Al Futtaim shopping malls including Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem, Al Shidagha and My City Centre Al Barsha, and there’s brand new initiatives this year to make sure you get the biggest bang for your buck. With 1,500 stores throwing up their shutters and letting us loose on their cut-price wares, it’s really not to be missed.
Shop The Night Away
Shop The Night Away is a series of four events held over four nights in four of the city’s most popular retail hotspots – beginning with The Outlet Village on Wednesday January 9.
More than 300 retailers will be taking part in the event, which will also run at The Dubai Mall on Wednesday January 16, Mall of the Emirates on Wednesday January 23 and Dubai Festival City on Wednesday January 30.
It runs from 6pm until midnight on each of the four Wednesdays and a vast number of stores and food outlets will be serving up further reductions to their DSF deals, as well as providing giveaways, goodie bags and a host of activities including styling sessions, shop-the-look promotions and free makeovers.
It all kicks off this week at The Outlet Village, where visitors can take advantage of 25 percent off at Project Pie, an additional 20 percent discount on sale items at Calvin Klein and buy two, get one free across the range at Superdry, plus loads more.
The DSF Weekend Surprises have also made a comeback, offering shoppers a massive discount on an exclusive range of products during the DSF Surprise on Thursday, Friday and Saturday, to be announced 24 hours before each weekend.
This year a whopping 1,500 stores will be getting involved in the sales, with shops including Harvey Nichols, Debenhams, H&M, Mango, Adidas, and Nike all taking part.
There will also be huge savings to be made on laptops, smartphones, TVs and games consoles, as well as home and kitchen appliances and furniture.
Fireworks will light up the skies at la Mer on Thursdays and Fridays at 9pm, while displays over at Al Seef will be on the same days at 8.30pm and 9pm.
In JBR, the fireworks will take place every Thursday and Friday at 8pm, with final displays al all locations on Saturday February 2.
There are all manner of raffles and prizes up for grabs, and if your luck’s in you could be walking away with vouchers and cash.
City Centre Me’aisem, and City Centre Al Shindagha are giving away cash prizes to the value of Dhs1million. To enter the draw, shop for Dhs200 worth of stuff, with Dhs200,000 to be won each week.
There’s a load more chances across the other malls to make yourself a pretty penny, so what are you waiting for?
Wed Dec 26-Sat Feb 2, 10am-midnight. All Majid Al Futtaim shopping malls, www.visitdubai.com.
Dubai Shopping Festival
There are four Shop The Night Away events, where you can get even bigger discounts on food and shopping.
The first shopping festival ran in February 1996 and it’s gone from strength to strength.
DSF kicked off on Boxing Day and runs until February 2, making it the longest year of deals yet.
There are a whopping 1,500 stores taking part in this year’s shopping fest, including homeware and clothes.