Get your sneakers customised by a top artist

He’s worked with David Beckham and now he’s in The Dubai Mall

Get your sneakers customised by a top artist
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If you’re a self-confessed “sneakerhead” or fashion enthusiast then get yourself down to The Dubai Mall this weekend and you can get your kicks customised by a top LA-based sneaker artist.

Popular sportswear brand Reebok has recently launched its first-ever Fit Hub 3.0 store in the UAE. And in celebration of the new store it’s flying in Troy Cole, otherwise known as Kickasso, all the way from Los Angeles for the official opening.

Known as the “sneaker Picasso”, Kickasso is currently one of the most influential artists in sports and culture and has worked with some of the most famous athletes in the world including David Beckham, Dwyane Wade and Chris Johnson.

“I’m really excited about my Reebok collaboration and first visit to Dubai,” he said. “I picture the city as a diamond in the Middle East, with a vibrant focal point, not only for the region, but throughout the world, in setting new expectations and being at the forefront of fashion and design.

He’ll be in-store on Thursday July 11 and Friday July 12 between 6pm and 9pm and will be customising Reebok sneakers for free.

If you want to stand out from the crowd with his unique custom designs, this is an event not to be missed.

What’s more, Dubai-based DJ Travis Sewchan will be hitting the decks. Having received industry credits on global albums and hits including “Take a Shot for Me” from Drake’s award-winning album “Take Care’, you know the tunes are going to be class.
Thu Jul 11-Fri Jul 12 6pm-9pm. The Dubai Mall, Downtown Dubai, www.reebok.ae.

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